The next Google search algorithm is on the way, and while I don’t have a clue what they are going to name it (after Penguin, Panda, and Hummingbird, what’s next?), I do know what it is going to do, and better yet, I know that WordPress is ideally suited to keep the change from negatively impacting your website’s search results by taking very easy, very quickly implemented action.
Google is continually changing its search algorithm in its ever continuing effort to give website visitors what Google considers a “quality user experience”, and sometimes the changes can make webmasters have to completely rethink their approach to SEO…but not this time.
Not this time if you use WordPress as your website’s platform.
WordPress is an extremely customizeable, extremely robust CMS (content management system) with several thousand themes and plugins in its free theme and plugin repositories, before even beginning to look through all of the premium ones. One of those free plugins, , will keep the coming algorithm change a simple one to deal with if you have a WordPress website.
“How is that?”, you ask. Well…
Google (rightly) has decided that broken links…most familiarly resulting in those annoying “404 Error” messages… detract from the all important “quality user experience” Google wants webmaster to strive to deliver. Anything that detracts from that quality user experience will ultimately detract from your website’s search ranking, so effectively keeping broken links (or orphan URLs), both internal and external links, off of your site will improve your search ranking.
The WordPress Broken Link Checker plugin runs automatically in the background checking your links to make sure they are all remaining good quality links. If an article or blog post that you have linked to in one of your pieces of content on your website is moved, or the URL is changed, or you inadvertently remove or change a piece of content on your website that is linked to by other content, you are notified that the link is no longer valid and you can correct the issue.
Orphan URLs can be repaired no matter what CMS you are using, but the WordPress platform makes it easy to keep broken links off your website, improving your site’s search results.