We all have a common goal with our websites…page one in a Google search. With very rare exception everything we do to our sites is driven, at least in part, toward getting our sites ranked high with search engines and we all work to get as much Google Love as possible, right? We read every article, blog post (including this one), watch every video, and visit every forum we can find that we think might just have IT.
Then, when someone (anyone?) comes up with IT…we we scramble to do whatever they say, on the off chance they have found IT. Even HSI has ideas you should be implementing!
The fact is there is no single thing…no Holy Grail…of collecting Google Love and landing on the front page of a Google search, short of trying to achieve it in such an obscure niche that only you and 3 other people in the entire world are interested in it. For any marketable topic that has more readers than MSNBC has viewers (7), the closest thing to that Holy Grail in the world of Google Love is just plain hard work, however…
There are two biggies in the world of making your website search engine friendly, and you’ve probably heard them both before. Consistently creating quality content is the first, and while it is not the be all and end all to the search for the Grail, it IS important. Content is not King, but it is the Crown Prince.
A second action website owners can take to gather some Google Love is keeping good, quality linking practices, internal and external, in mind with every piece of content you write. There is np doubt that search engines love quality links, and that your site will benefit from a steady supply of quality links.
But those things still aren’t huge in relation to feeding the Google algorythm real red meat…but one thing is. One thing does just what website owners look for to improve their site’s search ranking, and it is…
Announcing…The Google Holy Grail!
OK…”Holy Grail is a bit of a stretch, but CTR…Click Thru Rate…is as close as you will get to a Holy Grail for scooping up lots of Google Love.
First, let’s establish just what CTR is. CTR is when someone does a search on a search engine like Google or Bing and then clicks on a website that is returned by the search, regardless of where in the results the item clicked on is…top of page 1, bottom of page 10, it doesn’t matter. The site just got a click and improved its CTR.
Why is CTR the HSI version of the SEO Holy Grail?
Click Through Rate is 25% of what the Google algotythem uses to decide how well to rank a website. Combine that with the very quick, simple adjustment you need to make when creating new content for your website (or in editing existing content) and CTR becomes a slam dunk Holy Grail, at least for HSI.
All you need to do to improve your CTR is put a little effort into creating your page titles and meta description…that’s it. The fact is that most webmasters write BORING content titles and BORING descriptions. All you have to do to improve your CTR…dramatically…is use your imagination, be a little creative.
Now, the fact is that most clicks come in the first 5 search results. Some 70% of the clicks are in those first 5 results…but that leaves 30% of a whole bunch of clicks that are spread among other websites…further down the first page and on other pages of search results…some several pages deep. Potential site visitors…that 30% that don’t go for the top 5 results…tend to be looking for something a little different…that’s why the skipped what 70% of searcher went for. Sadly, what they find is the same ol’ same ol’ boring stuff, over and over.
All you have to do to be that “different” they are looking for and get them to click on YOU, improving your CTR (and Google search placement) is be creative when writing those titles and descriptions. Let’s take a look at a couple that I found on page three of a Google search for “gun defense”:
The title tells you what they do, but you knew that by your search, and the description (meta_description) tells you…boringly…that the business does what an academy, in the name, would be expected to do. If this search result were on the first page, it might get someone to click on it. Maybe. If they were in Maine where the business apparently is, but on the third page it will not grab attention.
These two improvements in content creation…creative titles that create curiosity and meta_descriptions that will make the searcher curious…will bring your website more visitors and improve your CTR…the closest thing HSI has found yet to an SEO Holy Grail.