Because “hot” niches, like hot fires, burn out fast.
When was the last time you wound up at a Forex site? Like a hot fire, Forex was a hot niche, and like hot fires it burned out fast. Same with the “work from home” schemes niche…a flash and gone, and the list goes on. Besides, before the net loses interest in the latest hot niche, you will have, and when you lose interest that means…here it comes… You won’t be constantly creating compelling (quality) content. (You had to know that was coming, right?) Because the latest “hot niche” may be hot…but if you aren’t hot about it you can’t write epic posts, you can’t write visceral content…in short you just can’t write because your muse has needs and boilerplate just doesn’t fill those needs. Your muse will go on strike, and you really can’t blame her.
Specific problems with “hot niche” blogging:
- As mentioned above, what is a “hot” niche today will probably not be very hot tomorrow. First, fads rarely last, and second, even if you pick a niche that has staying power it will not take long before every fast buck artist on the net has built a site around it. Then instead of you having a chance to build a site that sucks in Google Love you’ll just be a very tiny fish in a very large pond. The chance of you ever building any real traffic will be slim to none…and I saw Slim riding his horse out of town…fast.
- Its bad enough that you have to compete with every Jackleg in the world with $10 for a domain and a cheap web hosting account…once you pick a niche to blog about you don’t want to be competing AGAIN with millions of sites who picked the same “hot” niche. (You don’t really think you are the only person in the world to discover how hot the topic of “Dogsled vacations above the Arctic Circle” is, do you?) If you can find it so can…well…so can the worlld if they are looking for “hot” niches too.
- “hot” niches have a short shelf life, for two reasons. First is the oversaturation factor mentioned above. If its “hot” there will be millions jumping on that bandwagon soon. Why not take a different wagon?Second is the “fad factor”. Some fads catch on and become evergreen, but most don’t ( hint: That’s why they are called fads) and you can’t know ahead of time if the latest fad will become evergreen or be just another flash in the pan. You might miss an opportunity or two, but not likely.
- You cannot…I repeat, CANNOT…Constantly Create Compelling (Quality) Content if the niche is hot but you’re not. It simply can’t be done, regardless of your writing skills.Let’s beat a dead horse here. If you don’t want to have to start a new site every month to keep the site attractive to both Google and real people, you have to write epic posts, epic posts with visceral content, and that can’t be done if you aren’t on fire for your niche…or at least smoldering a bit.
Benefits of picking a niche you are hot for instead of a “hot” niche
- Epic posts…visceral content…comes from the gut and the heart, not the brain. Your brain is just the editor…so pick a topic YOU are hot for, passionate for, and creating content will be enjoyable, not drudgery.Few things are harder to do than to sit down in front of a screen and…write. If its a topic you really have no interest in it is almost impossible. Pick a topic you are passionate about and take some of the stress of producing content off of yourself.
- Beyond making it easier to motivate yourself to write, the actual task of writing is easier if you are writing about a familiar topic.While any topic will require at least some research if you want to cover it well, the more familiar you are with a topic the more time you can spend actually writing about something you enjoy rather than having to research every little detail. You might even want a blog in an Evergreen niche, one that is obscure enough (to the average Joe, but not to interested readers) that there is not a lot of good, authoritative information available but that has static information that just needs to be collected and presented in an entertaining and informative way…and you are just the person to do it because you are already an authority on the topic. A good example might be if you have been a working or hobbyist blacksmith (yes, they still exist. Who do you think shoes horses? A farrier, a form of blacksmithing. Artisan blacksmiths are also still around and can make good money creating decorative iron work). You would already know your topic well and be able to write about it with passion with little research.Some niches take time and reserach…LOTS of research, because of constant change in the information available on the topic. A good example would be…well, this site you are reading. No matter how knowledgeable I am on the topics related to blogging and inexpensive web video production, what was new yesterday is old today and the changes have to be kept up with. If you are hot for your niche, writing and the associated research is much more enjoyable and more likely to actually happen.
- Evergreen niches last, “hot” niches don’t.While topics that were hot last year…and last decade, last century, for that matter…are harder to find something new to write on the subject, they are also likely to be there next year and next decade. Some people don’t mind having to set up a new site(s) 2-3 times a year to follow the latest fad niches, but I’m not among them and don’t think any blogger can do a good job of giving a site’s visitors a “quality user experience” like Google wants.Despite some internet marketers’ claims, you cannot “become an authority on any topic you want in 1-2 days” using their latest BSB (Big Shiny Button) to do so…IF you will pay them some moolah, of course. You can fake it for a couple of weeks or months and get some traffic, right up until Google figures out what is going on and then your site pretty much disappears from Google’s search results unless you want to be on page 30…or worse. Then its time to build another site. Frankly, I’d rather be writing epic posts, visceral content, on a topic I’m passionate about that spending half my time looking for the next hot niche to replace the site I built 3 months ago that is already dying.