If you are new to internet marketing…or even if you’ve been paying attention for a while…you’ve probably been getting a lot of emails offering you the latest BSB (Big Shiny Button) that will give you the magical ability to “Crush
it!” or “Kill it”, all by working…well…by working hardly at all, maybe just a fraction of a normal 8 hour workday each week!
Some of the offers promise to make you an Internet Marketing Ninja or Guru, while others tell you that the special BSB they are offering (at a reduced price just for YOU! of course) is designed, coded, or endorsed by a Ninja or Guru who drives a Ferrari, lives in a beach house that rivals those in Malibu, and has 4 (silicone) “endowed” girlfriends. Whew!
The email subject lines from these folks get pretty outrageous too:
- “I NEED YOUR PHONE NUMBER (important & urgent)” …what, so you can bug me during dinner like telemarketers? How about if YOU give ME your number? I’ll call if I want what you are selling, OK?
- “insane training…u have to see this” …really? And “text talk” is supposed to impress? “you” is spelled Y-O-U, not “u”. If u aren’t even literate what can u know about marketing?
“Support Ticket #Friend623220 — firstname.lastname@example.org” …Support ticket for what? I didn’t ask for support.
- “Re: Your Payment was Received (Download Your Copy Now)” …Funny, I don’t remember making a payment, and certainly not to YOU!
My personal favorite email tactic though is the one where folks try to fool spam-catchers by disguising the word “free”. So many scam and spam artists have used the word “free” in their offers that many email clients as well as more than a few autoresponder companies automatically reject subject lines or text in the FROM field that includes the word “free”. When you see the word “F.REE” or “f.ree” it either rarely really is, or if it is its worth exactly what you paid for it.
I do have to mention a small caveat here. A lot of people that market things on the internet, usually digital products, or affiliate marketers whose bread and butter is dependent on traffic to their sites, give away things for free to keep site visitors coming back or keep potential customers interested in that marketer’s particular products. These folks aren’t really giving something for free though…they are swapping a report they have written, or a how-to guide, or a list of resources for youe email address. Unfortunately, due to the scammers and spammers some of these legitimate folks have adopted the F.REE tactic, so when you see free misspelled F.REE or f.ree don’t just automatically assume it is a scam…but be very wary.
So Bob…get to the point man…the point!
OK…the point of all this is the same point I try to make as the single most important one you need to remember when you have a website: You MUST be constantly creating content.
Regardless of what action you want site visitors to take…be it buy a product you created, buy a product you are an affiliate marketer for, or simply visit your advertisers on a Clickbank, AdSense, or Google Affiliate Network site, no call to action will accomplish anything without site visitors, and visitors come to your site for content, period. It might be content that entertains a la or , it might be for Political News like or , or it might be for technical information on blogging or web video like , but they come for content…and you can either provide it or you can die an internet death, its that simple.
So start a website…be a big time blogger …by all means use the tools here to begin your blogging adventure…but remember, no matter what else you do, constantly create content.