As discussed in the previous post, SEO for web video is an inexact science, at best. Given the explosive growth of video this can be frustrating. Everywhere you turn, web “gurus” tell you to get into web video, then tell you that your content needs to be well optimized…then tells you that optimizing video is a lot of alchemy combined with WAGs (Wild Assed Guesses).
I am as guilty of doing that as anyone. I soent over 1500 words in the last post talking about video SEO best practices while at the same time telling you there was no such (exact) thing.
With that in mind, what is a blog owner supposed to do to saticfy the growing demand for video and deal with the SEO issue?
That is what the video below is…an experiment. As an added bonus, besides making the HayleStorm Interactive video “findable”, I’ve done a little bit of tweaking on the SEO practices I suggested in the last post. Those practices are valid, but I think they can be better, making the video climb the Google ladder faster than one would expect, all without doing anything “black hat” or violating Google or YouTube terms of service. If the tweaks do not work, it will be one more thing that I know will not work. And if they DO work?
Well…you will read about it in a coming post.
Remember, if you want to keep up with “doing” the web in 2012, and beyond, it is almost a given that you MUST use video, and it is equally true that video SEO is still evolving, and probably will for the forseeable future. With that in mind, be a scientist and do what scientists do…