Subject line (well Duh!)
If you don’t get the subject line right, no matter what else you write in an autoresponder email, the email will fail. That is because most (over 90%) decisions on whether to open an email or not are made based on what the recipient sees in the subject line. The subject should find a middle ground between boring and over-hyped, and it should give a hint…not a lot, just a teaser amount…to what is in the email.
It should also be honest.
10-15 years ago most people would open almost any email they received, but those days are long gone. People are far more discriminating about